Menu
Menu
Normative
Providing science-based carbon accounting software enabling companies to reduce their carbon footprints.
- Fintech
- Series B
Location
Stockholm, Sweden
Copenhagen, Denmark
Londong, United Kingdom
Revenue size
N/A
Year founded
2014
Funding raised
EUR 12.1 million
Founders
Kristian Rönn
Most relevant investors
byFounders, 2150, ETF
Team size
100
Problem
Measuring climate impact is the first step for companies to reduce their carbon footprint. However, only a small fraction of companies actually measure their impact, and often only include emissions that are easy to track, such as electricity and car fuel consumption. These emissions make up less than 10% of a company’s total emissions. The remaining emissions remain unaccounted for.
SOLUTION
Normative has developed a digital solution that simplifies sustainability accounting, and makes it accessible to companies of all sizes. The software calculates companies’ emissions based on their financial transactions data. The solution offers guidance through the sustainability accounting process with visual analytics tools that provide deep insight into the business’ environmental impact. Leveraging this internal knowledge gathering empowers companies to pave the way for more sustainable practices.
KEY CUSTOMERS AND INTERNATIONAL PRESENCE
Normative's clientele includes esteemed companies such, SEB, Flying Tiger Copenhagen, Vitamin Well, Summa Equity
Team
CEO Kristian Rönn is the UN Goal 13 Representative for UNDP and has worked on global risk at the University of Oxford. He regularly advises governments and international bodies on carbon accounting. COO Maggie Buggie is the previous Chief Business Officer at SAP Customer Success Services. The rest of the leadership team includes previous senior managers from Spotify, Tink and Ericsson.
Unique selling point
- Data: With the company being launched in 2014, Normative has several years’ lead on data. With 100 million suppliers in its database, Normative covers 25% of all suppliers in the world.
- Thought leadership; Normative is the Founding Software partner of the SME Climate Hub, which is the United Nations platform for the 1.5 degrees Supply Chain Leaders.
- Value chain designed taxonomy: Normative has built the world’s most comprehensive taxonomy of emissions resulting activities relevant for value chains.
Asia Connection
Sustainability reporting is rapidly becoming a strategic focus area for East Asian corporations. Last year, the Japanese Government Pension Investment Fund (GPIF) invested EUR 22 million in companies with strong sustainability records.
