Traditional agencies dominate and control the fashion industry. Agents favor certain models and increase prices unnecessarily, making productions expensive. KSTING seeks to democratize the industry and return power to the fashion brands, models, photographers and stylists.
By creating a digital booking-system, approved fashion-brands can interact and book models/creators directly with absolute transparency and fairness.
Models/creators can significantly reduce the fees that traditional fashion agencies demand (from 25% at traditional agencies to 10% on KSTING) and get paid the same month after a job is completed. Clients can identify ideal models/creators via a number of filtering options, and send job-requests directly to the models/creators without unnecessary middlemen. Since their launch in 2019, over 1,000 jobs have been booked through their platform.
KEY CUSTOMERS AND INTERNATIONAL PRESENCE
The main priority of KSTING has been the Swedish market, but now they are pursuing international expansion. Their key customers consist of fashion-brands, advertising companies and commercial brands, including H&M, J Lindeberg, Adidas, Loreal among others.
CEO (Mathias Bergh) is a former supermodel (ranked 5th most successful male model worldwide for several years) that has been working with all the major agencies and fashion brands around the world, including Tom Ford, Prada, Gucci, Burberry, H&M to name a few.
Unique selling point
Remove the middlemen and reduce the traditional booking fees by over 50%.
KSTING has connections with several Asian fashion agencies, and are looking to expand their services to the entire Asian market. CEO Mathias Bergh has been working in both Shanghai and Beijing during his model years. Mostly with European brands but also with Chinese ones. In their pursuit they are looking for clients, funding, talent and new ideas across the East Asian region.
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