KSTING

A “one-stop-shop” digital booking platform for fashion professionals.

Location
Stockholm, Sweden
Revenue size
EUR 100,000 - 499,999
Year founded
2019
Funding raised
EUR 480,000
Founders
Mathias Bergh, Amaury de Poret
Most relevant investors
Curitas Ventures, MV Capital, Cnidaria AB
Team size
1-9
Website

www.ksting.com

Problem

Traditional agencies dominate and control the fashion industry. Agents favor certain models and increase prices unnecessarily, making productions expensive. KSTING seeks to democratize the industry and return power to the fashion brands, models, photographers and stylists.

SOLUTION

By creating a digital booking-system, approved fashion-brands can interact and book models/creators directly with absolute transparency and fairness.

Models/creators can significantly reduce the fees that traditional fashion agencies demand (from 25% at traditional agencies to 10% on KSTING) and get paid the same month after a job is completed. Clients can identify ideal models/creators via a number of filtering options, and send job-requests directly to the models/creators without unnecessary middlemen. Since their launch in 2019, over 1,000 jobs have been booked through their platform.

KEY CUSTOMERS AND INTERNATIONAL PRESENCE

The main priority of KSTING has been the Swedish market, but now they are pursuing international expansion. Their key customers consist of fashion-brands, advertising companies and commercial brands, including H&M, J Lindeberg, Adidas, Loreal among others.

Team

CEO (Mathias Bergh) is a former supermodel (ranked 5th most successful male model worldwide for several years) that has been working with all the major agencies and fashion brands around the world, including Tom Ford, Prada, Gucci, Burberry, H&M to name a few.

Unique selling point

Remove the middlemen and reduce the traditional booking fees by over 50%.

Asia Connection

KSTING has connections with several Asian fashion agencies, and are looking to expand their services to the entire Asian market. CEO Mathias Bergh has been working in both Shanghai and Beijing during his model years. Mostly with European brands but also with Chinese ones. In their pursuit they are looking for clients, funding, talent and new ideas across the East Asian region.

Pitch

GET IN TOUCH WITH

KSTING