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N99
N99 is on a mission to improve health, performance, and wellbeing through a range of world-class nutrition products.
- Foodtech
- Seed
Location
Copenhagen, Denmark
Revenue size
EUR 1.5M
Year founded
2019
Funding raised
EUR 1.5M
Founder
Nicholas Orsini
Most relevant investors
Clement Benoit, Alexandre Haggei, Gad Elmaleh
Team size
1-9
Problem
The majority of Japanese sports nutrition brands have targeted men for their products - products which are normally filled with preservatives, artificial ingredients, and not utilizing organic ingredients. On the other hand, organic products are tremendously expensive and inaccessible to most people. Equally, most people aren’t informed about which products to take, and when. This is only the tip of the iceberg in terms of problems with the food ecosystem which is controlled by ten companies whose primary focus is on profits and speed, rather than health and quality.
SOLUTION
N99’s protein powder and supplements are best-in-class with organic and high quality ingredients. The products are accessible with a fair, and low, membership pricing model. There is a quiz function available on the website to help guide people to choosing the right supplements and vitamins for them, according to their goals and needs. This is the first step being taken in a series of planned steps in order to improve the health and quality of nutrition products and food.
KEY CUSTOMERS AND INTERNATIONAL PRESENCE
N99 is born from the previous brand, The Plant Era. The Plant Era surveyed 53 customers from Japan in 2020 with the following results: -75.5% women -34% in their 30s, 23% in their 20s, and 19% in their 40s -36% are not plant-based, 26% are flexitarian, and 19% are plant-based -28% are office workers -38% work out in a local gym, 21% in their home, and 21% in another place N99 has an office in Copenhagen, Denmark, Tokyo, Japan, and Paris, France. DTC and distribution will launch in Japan in February, following a crowdfunding campaign. Simultaneously, wholesale will launch in France.
Team
Nicholas Orsini, Founder & CEO, previously reported to Morgan Stanley’s c-suite in London, later working at the venture capital fund, Blazar Capital. Clement Benoit, chairman, is the founder of Clone (€100M revenue start-up) & former founder of Stuart (€50M exit) & Rest-In (€30M exit). He has +30 successful exits with multiple unicorns. Makoto Ozaki, Japan General Manager, is the former Head of Marketing at Conde Naste Japan and Head of Emea at Cirque Du Soleil. Monami Sasaki is the former Influencer Manager at MyProtein for the Japanese market.
Unique selling point
N99’s products utilise organic ingredients, compliment plant-based diets, and have all the necessary ingredients to be successful in sport and life (including BCAAs) at a fair and affordable pricing model utilizing a membership structure to reduce prices by 50% at the customer’s preference. One can personalize their nutrition according to their goals and needs via the website.
Asia Connection
N99, formerly The Plant Era, established a strong presence in Japan, where they have served more than 1,000 customers. To further strengthen their presence in Japan, they are actively looking for the right investors, distributors, and manufacturers to participate in growing their Japanese presence. N99 is open to discussions surrounding investment, distribution, talent, and strategic partners for the future in China and South Korea.
