Providing plant-based dairy products and sustainable alternatives for a healthier you and a better world.

Malmö, Sweden
Revenue size
EUR 3.5 million
Year founded
Funding raised
EUR 5.4 million
Nicklas Jungberg, Christopher Robertson, Maria Tegman
Most relevant investors
Findeln Holding AB, VGC, Dream Beverages
Team size



While plant-based milk has become a popular alternative to dairy milk, it still faces several challenges in terms of replicating the flavor and nutrition of dairy milk, ensuring a sustainable production, and various allergens. For these reasons, many people may still prefer dairy milk or may find it difficult to fully embrace plant-based milk as a viable alternative.


Sproud provides a delicious and nutritious alternative to traditional dairy milk, made from sustainable peas and free from common allergens like soy and nuts. Their plant-based alternative is 100 percent vegan, low in sugar, and a viable source for protein. As a result, it is not only a functional choice for those seeking plant-based options but also the most environmentally friendly option available.


Sproud is currently available in about 30 countries, primarily in Europe but also in North America and parts of Asia. With production in Sweden, Finland, and Canada, Sproud is well-positioned to meet the demand for plant-based milk alternatives around the world. Their products have gained access to major retailers, making it easily accessible to consumers.The demand for better dairy alternatives has led many cafés to offer alternative milks for their customers, and Sproud has become a popular choice for baristas.


Sara Berger is the global CEO of Sproud. With a proven track record of success as the CEO of the largest farmers cooperative in southern Sweden and previous experience at Findus/Nomad Foods and Unilever, Sara brings deep knowledge and expertise to the table. She is a visionary leader with a passion for sustainable and ethical practices, making her the ideal candidate to lead Sproud into a new era of growth and success.

Christopher Robertson, COO and Co-founder has 10 years of experience within the plant-based space. He is responsible for overall operations and NPD. Christopher's extensive experience in the plant-based space gives him unique market insight, allowing him to identify and capitalize on new opportunities.

Niklas Hermansson brings a wealth of financial expertise to Sproud as its global CFO. With a background in finance and a proven track record of success in previous roles at companies like Prisjakt and Orbital Systems. He is a strategic thinker who is committed to driving results and maximizing value for all stakeholders.

Unique selling point

Sproud’s products hold comparatively unique selling points to their competitors.

- Products are made from sustainably sourced peas, making it a more environmentally friendly option compared to other plant-based milks.

- Unlike other plant-based milks that may contain allergens like soy or nuts, Sproud is free from these common allergens, making it suitable for those with dietary restrictions.

- Sproud has a creamy texture and a natural, delicious flavor that makes it a popular choice for coffee drinks and other recipes.

- Sproud is a functional choice for those seeking plant-based options, as it provides a rich source of plant-based protein and other essential nutrients.

Asia Connection

Sproud aims to expand its operations in Asia, building on its existing success in countries like Korea and Taiwan. The company is seeking new opportunities in the region to drive growth and maintain its leadership position in the industry. To achieve this, Sproud is exploring strategic partnerships with East Asian companies, seeking investment partners, and establishing a network of distribution partners and clients.

Additionally, Sproud is on the lookout for opportunities to form R&D strategic partnerships across the East Asian region. With team members who have prior experience working in both Japan and China, Sproud is well-equipped to navigate the complexities of the Asian market and achieve its goals.