MyMonii

MyMonii is an app for the entire family that makes it fun and easy for kids and teens to learn about the value of money.

Location
Copenhagen, Denmark
Revenue size
EUR 10,000 - 99,999
Year founded
2015
Funding raised
EUR 2 million
Founders
Louise Ferslev, Thor Angelo
Most relevant investors
Michael Schlussen, Vækstfonden, Thor Angelo
Team size
12
Website

www.mymonii.com

Problem

In a digitized world where children and teens are easily targeted as consumers from an early age, it is important to help them manage their expectations and wishes about earning, spending, investing and saving money.

SOLUTION

MyMonii has developed an app to help young people establish a healthy and responsible relationship with money in a cashless, digital economy. Users can connect the MyMonii Visa card to functionalities within the app, allowing children to pay in both physical and online shops. This Visa Prepaid card is available in Denmark, and will soon be available in Germany. The app offers real-time monitoring and control for parents, and can be integrated with regular allowances, for example in connection with house chores for their kids to complete.

KEY CUSTOMERS AND INTERNATIONAL PRESENCE

Presently, MyMonii is operational in Denmark with 25,000 active users on a monthly basis, of whom 3,200 are paying subscribers. During 2022, MyMonii will be available in Germany, and from May 2022 they will launch a EdTech version of the app, which will be available globally through the App store and Google Play store.

Unique selling point

Looking at the global competitive landscape, this segment is an underserved market, when it comes to great app solutions to manage your money. Some banks provide a card for the children/teens, but not an educational app to help understanding how to manage your money.

MyMonii has a unique feature in the app called MyMonii Invest, which lets the kids and teens learn about investing in a safe environment without risking losing the money.

Asia Connection

MyMonii is looking for East Asian partners that can support them in accessing the Asian markets.

Pitch

GET IN TOUCH WITH

MyMonii