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MedUniverse
Offering the life sciences industry a digital platform and consultancy services to improve their engagement with healthcare professionals.
- AI, Female Founder, Healthtech
- Series A
Location
Stockholm, Sweden
Revenue size
EUR 1 - 9,999
Year founded
2009
Funding raised
EUR 1 million
Founders
Anna Omstedt, Anna Norin
Most relevant investors
Founders, 20 North Street, and private angel investors
Team size
1-10
Problem
Pharmaceutical companies with novel treatments often have difficulty in reaching and communicating with healthcare professionals. This limits the implementation of new technologies and treatments, which negatively impacts patient outcomes.
SOLUTION
MedUniverse has developed a digital platform that facilitates engagement between life science companies and healthcare professionals. Companies can market and inform stakeholders about products and treatments by creating hypothetical “patient cases.” These cases serve as an educational demonstration of the needs and perspectives of both patients and healthcare professionals.
The platform also offers engagement metrics for companies to help them analyze knowledge gaps, and update their marketing and educational materials.
KEY CUSTOMERS & INTERNATIONAL PRESENCE
The platform currently serves more than 15 global pharmaceutical companies across different therapeutic areas, supports 28 languages, and allows for instant omni-channel distribution
Unique selling point
MedUniverse support life science companies with HCP engagement strategies in four specific domains:
- Drive revenue growth by raising awareness about your products.
- Educate healthcare professionals on how to achieve better patient outcomes.
- Understand the needs and behaviours of your target healthcare professionals.
- Leveraging digital channels and distribute tailored content to engage with healthcare professionals.
Asia Connection
One of the founders of MedUniverse has lived in Japan, and has established a partnership with Takeda to accelerate patient access to innovative medicines. MedUniverse are looking for distribution partners, clients, funding, and new talents to join their team.
Pitch
